I still think the main thing we're missing is a hook, something to actually draw new members and retain them. Interesting/useful content. One suggestion I'd posted in the now-absent contributor board was that we could offer incentives to members who wrote reviews of products or media, and then select and approve the good ones to be posted. For any reviewed products/media that Amazon sells, we could add an affiliate referral link to the end of the review to support the site.